About
The team behind Catalogica.
Catalogica grew out of our founder’s experience managing ecommerce stores. Today, we build software that helps catalog teams turn supplier information into usable product listings.
A note from the founder
Before starting Catalogica, I managed multiple ecommerce stores. I knew how much work went into preparing a product listing: finding missing information, checking specifications, choosing images and getting the content ready for the store.
I started building Catalogica in May 2025 because I had dealt with that work myself.
Working with Ozone.bg then changed my understanding of the problem. It gave us a much closer look at what catalog teams face at scale and shaped the product far beyond my original assumptions.
— Alexander Bogunov, Founder
Read how Catalogica started.Reference customer
Working with Ozone shaped Catalogica.
Our experience with Ozone.bg has given us a practical understanding of catalog work at scale. The variety of supplier data, the needs of different product categories and the decisions editors make have all influenced what we build.
More than 70,000 products have been enriched through Catalogica at Ozone.bg.
Team
The people you would work with.
Founder
Alexander Bogunov
Ran multiple ecommerce stores and spent too many evenings getting product listings ready to publish. Started Catalogica so catalog teams would not have to.
AI & Enrichment
Pavel Dobrev
Teaches the AI to read a supplier product the way an experienced editor would, so what comes out is what your team would have written.
Platform & Delivery
Ivaylo Tsatsov
Keeps the service steady once a catalog gets real, so finished records keep landing in your own systems day after day.
How we work
How we work with your team
We start with your supplier data and the way your catalog is organised. We handle feed mapping and rule configuration, then work with your team to review the results and understand what needs improving.
Tell us how your catalog works.
Show us the supplier data your team works with and where preparing listings takes the most effort.